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New words

Names and generic search terms the radar has already aged 24 hours. Today's table stays on Pro.

LTX 2.5

A Lightricks image-to-video model name that appeared on Hugging Face’s trending list.

emerging76
Qwen Image 2.1

A Qwen text-to-image model version that entered Hugging Face trending as a new name.

rising80
ARTEX

A named autonomous penetration-testing project that broke out as a GitHub repository.

emerging74
GridCraft

An open-source spreadsheet written in Rust; the repo name itself became the search term.

rising82
Seedance

ByteDance’s video-generation model family, used as a named search term after each version drop.

trending84
Claude Haiku 5.5

A dated Anthropic Claude Haiku release used as a search name the week it shipped.

rising86
PhotoCraft

An image-editing product whose name spiked as people searched for a Photoshop alternative.

rising88
SynthID Detector

Google’s tool for spotting SynthID watermarks; the durable search is “ai image detector.”

rising83
Vibe Coding

Writing software by telling a model what you want and keeping what runs, instead of typing every line.

trending90
Agentic Commerce

Shopping or checkout where an agent finds, compares, and buys on a person’s behalf.

emerging68
Brain rot

Oxford’s 2024 word for the feeling that too much low-quality online content is dulling your mind.

trending73
Model Context Protocol

An open standard for connecting models to tools and data sources through a shared interface.

rising81
Test-time compute

Spending more inference-time thinking on a hard question instead of only training a bigger model.

rising77
Prompt Debt

The hidden cost of prompts that nobody owns, versions, or tests as the model changes.

emerging61
Brat

Charli XCX’s 2024 album-as-aesthetic: lime green, messy confidence, mid-party energy.

trending63
AI Slop

Low-effort, high-volume AI text or media that fills feeds without adding much.

trending87
Ghost job

A job posting the company does not actually intend to fill right now.

rising69
Agentic AI

AI systems that take a goal and then plan, call tools, and act across steps without a prompt each time.

trending85
Mixture of Experts

A model that routes each token to a few specialist sub-networks instead of using every parameter.

trending67
Rizz

Oxford’s 2023 word for romantic charm, especially the kind you perform in chat.

mainstream46
Coffee badging

Showing up at the office just long enough to be seen, then leaving to work elsewhere.

trending57
Tradwife

An online identity that performs 1950s-style homemaking, often as a political or commercial aesthetic.

trending66
Open weight

Model weights you can download, even if the license is not fully open source.

trending71
Bed rotting

Spending a whole day in bed on purpose, as rest rather than as illness.

trending58
Spatial computing

Interfaces that treat the room as the canvas: headsets, hands, and mixed overlays.

trending60
Restaking

Using already-staked tokens again to secure another protocol, and to earn another yield.

trending63
AI-native

A product or company designed around models from the start, not a feature bolted onto old software.

mainstream55
Model collapse

The quality drop when models are trained on too much of their own previous output.

rising72
Quiet luxury

Expensive taste that hides logos: good cloth, quiet color, no obvious brand.

mainstream52
AI Agent

A program that uses a model to decide actions toward a goal, often with tools and memory.

mainstream70
AI Search

Search that answers with a model instead of, or on top of, a list of blue links.

mainstream72
Speculative decoding

Speeding up generation by letting a cheap draft model guess tokens a larger model then checks.

rising62
Deinfluencing

Creators telling audiences not to buy a hyped product, or to buy a cheaper stand-in.

trending60
Nepo baby

A famous person whose career is easier to explain once you know their parents.

trending57
Jailbreak

A prompt or trick that gets a model to ignore the safety rules its maker set.

trending70
Goblin mode

Oxford’s 2022 word for dropping the performance of being put-together and living feral on purpose.

mainstream44
Hallucination

When a model states something false with the same confidence as a true answer.

mainstream71
Generative AI

Models that produce text, images, audio, or video instead of only classifying an input.

mainstream53
Career cushioning

Quietly looking for the next job while you still have this one.

mainstream50
Enshittification

Cory Doctorow’s word for platforms that get worse as they squeeze users, then business customers.

mainstream64
Greenhushing

Companies doing climate work but saying less about it, to avoid greenwashing attacks.

rising59
Prompt injection

Hiding instructions in text or pages so a model follows the attacker instead of the developer.

trending78
Quiet firing

Making a job so empty or hostile that the person leaves without a layoff.

trending55
Quiet quitting

Doing the job as written and refusing the unpaid extra that used to look like loyalty.

mainstream47
Passkey

A phishing-resistant login that uses a device-bound public key instead of a password.

trending73
Friendshoring

Moving supply chains to politically friendly countries instead of the cheapest ones.

trending54
Dedollarization

Countries and firms reducing their use of the U.S. dollar for trade or reserves.

rising66
Chain of thought

Asking a model to write intermediate steps before the final answer.

trending75
RLHF

Training a model to prefer answers humans rank as better, using a reward model.

trending66
LoRA

A cheap way to adapt a large model by training small rank-decomposition matrices.

trending68
Lying flat

A Chinese refusal of grind culture: do less, opt out of the promotion race.

trending58
Revenge bedtime procrastination

Staying up late on purpose to reclaim hours the day job took.

trending54
RAG

Letting a model look up documents at answer time instead of relying only on training weights.

mainstream74
NeRF

A neural scene representation that reconstructs a 3D view from a set of photographs.

trending59
Hybrid work

A schedule that splits the week between the office and somewhere else.

mainstream45
Nearshoring

Moving production to a nearby country instead of the cheapest distant one.

trending55
Synthetic data

Training or test examples generated by a model or a simulator instead of collected from people.

rising69
Involution

The Chinese-internet name for a race where everyone works harder and nobody gets ahead.

trending61
Creator economy

The market of people who make a living from audiences, tools, and brand deals.

mainstream51
Fine-tuning

Continuing to train a pretrained model on a narrower dataset so it fits a job.

mainstream54
Cottagecore

An aesthetic of rural self-sufficiency: gardens, bread, linen, and a softer internet.

mainstream43
Doomscrolling

Keeping the feed open through bad news long after you meant to stop.

mainstream52
Deepfake

Synthetic audio or video that makes a real person appear to say or do something they did not.

mainstream67
Context window

How much text a model can see at once, measured in tokens.

mainstream56
Situationship

A romantic relationship that is more than casual and less than a defined couple.

mainstream48
Superapp

One app that hosts chat, payments, mini-programs, and other jobs instead of a single task.

mainstream49
Post-quantum cryptography

Public-key algorithms meant to stay hard even if a large quantum computer arrives.

rising64
AI alignment

The problem of making models do what people actually intend, including in the long run.

trending65
Shrinkflation

Keeping the price and shrinking the package so the unit cost rises.

mainstream51
Buy now, pay later

Splitting a checkout into interest-free (or not) installments at the store.

mainstream53
Unicorn

A private company valued at a billion dollars or more.

mainstream38
Gig economy

Work sold in tasks through an app: rides, deliveries, freelance jobs, no salaried hour.

mainstream42
Shadowban

When a platform quietly stops showing your posts without telling you that you are banned.

trending59
Love bombing

Overwhelming someone with attention and gifts early, often as a control move.

trending62
Dark pattern

An interface designed to trick someone into a click, a purchase, or a harder cancel.

mainstream56
Gacha

A game that sells randomized pulls the way a capsule-toy machine does.

mainstream48
Growth hacking

Finding cheap, experiment-heavy ways to acquire users, often at the edge of the product.

mainstream39
Reshoring

Bringing manufacturing back to the home country after years of offshoring.

trending54
Digital twin

A live software model of a physical object, site, or process, updated from sensors.

trending58
Zombie company

A firm that earns too little to cover its interest and stays alive on cheap debt.

trending57
Digital nomad

Someone who works remotely while moving between cities or countries.

mainstream48
FOMO

Fear of missing out: the anxiety that other people are living a better night than you.

mainstream41
Open access

Research you can read without a subscription paywall.

mainstream40
Speedrun

Playing a game as fast as the rules of a category allow, often with a public timer.

mainstream42
Attention economy

Treating human attention as the scarce resource platforms compete to hold.

mainstream40
Soft landing

Cooling inflation without tipping the economy into a recession.

mainstream49
Citizen science

Research that invites non-professionals to collect or classify data.

mainstream37
Greenwashing

Talking like a climate leader while the actual emissions or products do not match.

mainstream51
Astroturfing

Fake grassroots: paid or coordinated posts that pretend to be ordinary people.

mainstream50
Emotional labor

The work of managing feelings — yours or the customer’s — as part of the job.

mainstream44
Parasocial

A one-sided bond a viewer feels with a creator who does not know them.

trending64